Estate agent photography - helping sell your house. (online and high street)
Why pay a professional for 'a few snaps' of your house?
Well, it's an old and well used phrase, but a picture paints a thousand words, and when you are trying to sell something, even if the buyer knows what it looks like they'll always prefer to get one when they can see the item.
Have you ever looked in an estate agents window or at an online estate agent? How long did you spend looking at any house advert without any pictures? Did you even consider any without pictures? Lets face is, if you were to go online and search for houses in your area you'll have hundreds, maybe thousands to choose from.
I'll bet you skimmed past any without pictures, even if it states 'images coming soon; as quickly as those that were in the wrong price range, too few bedrooms etc. Those with photographs now need to show the house in the best possible light to keep you interested. According to The 39 Steps to a successful house sale you have approx 2.8 seconds to get someones attention on an estate agents website!
We need a strong image, or even better a strong set of images to get the buyers attention and to keep their interest. The easiest way to do this is hire someone who has experience in it, and that's where the professional photographer steps in.
What makes a good image?
Each property I have visited has been different, even ones with a similar layout have different decor and furnishings. Rooms can be put to a different use, a bedroom for one person is an office, workshop or craft room to others, so giving a definitive answer to this one is difficult, just saying 'well it depends' isn't what you want to read!
We have some basics that should help though, a clean and tidy room is a good start. We need to show the rooms at their best to allow our potential buyers to see the possibilities the room offers them. The photo needs to be straight, and show as much of the room as possible - but without distortion. Have you ever seen a photo that's been stretched to make a room look larger than it really is? Obviously we want the photographs to be well exposed and correctly focused and colours to be accurate.
So, with a little bit of work we get something like this
Hopefully, having grabbed their attention we can continue with the interior shots.
and now and again a few interesting 'lifestyle' shots, or in this case, advertising for the estate agent!
A good set of photographs doesn't just work for sales, houses up for rent need to be shown to their best advantage too.
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